Bridging cross-platform social video media buying and influencer marketing
As influencers are now the new publisher 2.0, they are the commonality between the walled gardens of social media. We help you navigate and understand their content and audience to effectively customize targeting for your brand. Through a combination of unique content creator data, software, and machine learning we provide a robust media buying technology to efficiently maximize the impact of your campaigns within brand safe environments.
IQ is responsible for tracking over 1 million YouTube channels, representing 300 billion monthly views. Our technology has direct integrations with over 4,700 YouTube content creators, representing over 3 billion monthly views. Filtering and analyzing millions of videos to discover viral and trending content daily.
Score and Insights
Through partnerships with social platforms and direct creator integrations, IQ provides deep insights into each content creator and develops a proprietary and customizable creator score.
Planning and Curation
IQ provides extensive filters to enable advertisers to search, review and build customized content targeting segments across social platforms. Allowing you to target both on a video and channel level.
Self Service or Manage Service
IQ enables advertisers to buy directly through the dashboard with sophisticated machine learning that optimizes toward your campaign goals OR we have a proven and certified support team that remains at your disposal, who will guarantee efficiency and performance against your campaign metrics.
IQ provides a one-stop solution for campaign reach and implementation across YouTube, Facebook, Instagram, and premium publishers. Our machine learning maximizes every dollar spent for cost savings and effective cross-platform results.
Analytics and Insights
IQ provides full transparency and deep insights into your audience and creative performance. The dashboard also includes comprehensive, customizable reporting features, which generates client-ready presentations at the push of a button.
Beverly Hills, CA, US (Headquarters)
San Francisco, US
New York, US