Why is this important?

YouTube is the premier destination for video consumption, trafficking over 5B unique visitors everyday! But, it’s a sobering fact that both informative and dangerously amateur content vie for viewers’ attention.​

Watch: Our CEO, Tony Chen discuss YouTube Brand Safety on NBR

Our Approach

To proactively combat this problem, we combined our technology, rich data base, and our human intelligence to provide the most relevant targeting within brand safe environments for our clients.

Powered By IQ

Our advanced machine learning algorithms work to proactively determine the risk of current and future content for a given YouTube channel. By identifying liabilities before they become a problem, brands can feel safe that IQ is always working to make your campaigns smarter and safer.

Content Analysis

Our IQ technology proactively filters content within the social video space, compiling extensive blacklists to ensure brand safety pre-bid. Simply put, our A.I technology vigilantly learns and combats content that promotes racism/sexism, pornography, profanity, guns & violence, drugs, terrorism and more.

Human Filter

Our team of experts reviews and guides our A.I. technology to curate the most appropriate and brand safe content for your campaign.

Proactive Database

Our database of banned non-brand safe content is constantly optimized, with 24/7 IQ identification and human filtering to account for real time events. Preventing our client videos from running alongside any questionable content.​

Our Brand Safety Thesis

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