With 400+ hours of content uploaded to YouTube every minute, managing where your ads appear isn’t just a matter of ad spend or targeting strategy. It’s a question of brand safety, suitability and survival.
Channel Factory’s solutions are as extensive as the brand safety challenge itself. We combine individual brand focus, perpetually evolving technology and unwavering human expertise to deliver content risk management and campaign targeting excellence.
BLACKLISTING & WHITELISTING
We work with our brand partners to aggregate customized lists of negative content they wish to avoid (blacklisting) as well as build out positive placements where they absolutely do want to run ads (whitelisting). These lists are absorbed into ViewIQ’s targeting nerve center and run alongside other brand safety mechanisms to ensure your campaign safety.
AUDIO-VISUAL CONTENT FILTERING
ViewIQ includes features which transcribe audio-visual content and thereby enable textual content analysis and risk determination. When brand unsafe content is identified, videos are automatically integrated into campaign blacklists.
MINIMUM VIEW BENCHMARKS
All channels that are incorporated in our media targeting plans must have a minimum of 10,000 views. Any less and that channel will not be monetized against.
PREDICTIVE MACHINE LEARNING
ViewIQ’s artificial intelligence core and pattern recognition capabilities continuously evolve, nourished also from constant human guidance in the form of manual blacklist updates and content exclusions. The result? A powerhouse of intuitive, automated campaign optimization recommendations and proactive risk avoidance.
VIRAL CONTENT FLAGGING
ViewIQ identifies and monitors videos gaining rapid engagement traction (or going viral). This enables us to proactively select unique content targeting opportunities for our client, or to proactively blacklist high risk content immediately.
Sentiment constitutes a video’s ratio of likes to dislikes, as well as overall sentiment within the comments section. We set a baseline positive sentiment benchmark of 85%, which allows for a discrete but safe range of human intentions and reactions.
Watch our CEO, Tony Chen discuss YouTube Brand Safety on NBR